MamaMancini’s Launches Three Month National Marketing Campaign Highlighting Introduction of Plant-Based Meatballs Made with Beyond Beef®
EAST RUTHERFORD, NJ, May 11, 2020 (GLOBE NEWSWIRE) — MamaMancini’s Holdings, Inc. (OTCQB: MMMB) (“MamaMancini’s” or the “Company”), a marketer of specialty pre-prepared, frozen and refrigerated food products, today announced the launch of a major national marketing campaign on Sirius XM Radio to promote MamaMancini’s new Plant-Based Meatballs and Sauce, made with Beyond Beef®, a plant-based ground meat made by Beyond Meat®.
Starting on May 11, 2020, the campaign will air on an estimated 25 Sirius Xm channels with up to 4,000 commercials during the three month campaign period. Channels included on the campaign include Fox News, CNN, MSNBC, Fox Headline News, CNN HLN, Fox Business, Comedy Central, ESPN, Bloomberg, CNBC, and many more. The Company estimates that the average high-level news and talk radio listener will hear a MamaMancini’s commercial over 10 times during the course of the campaign, reaching an aggregate of over 50 million consumers.
In addition to the Sirius Campaign, the Company will continue its high velocity social media efforts on Facebook, Instagram and other leading social media networks. The campaign will highlight MamaMancini’s Plant-Based Meatballs and Sauce made with Beyond Beef, which are available throughout the country in select Sam’s Club locations, as well as the QVC website and on-air live presentations, which are shipped directly to customers. QVC is the world’s largest direct to consumer marketer.
“Consumers are looking for delicious, plant-based proteins and our meatballs are the perfect solution as Beyond Beef’s high quality, texture, taste and nutritional profile meet all major consumer expectations,”
said Carl Wolf, Chairman and Chief Executive Officer of MamaMancini’s. “As the country returns to normal activities, we believe the trend towards plant-based options will continue to grow. We look forward to providing our investors with updates on our financial progress and the success of our marketing efforts going forward.”